Hiro App

Type: Mobile Application Layer: Customer-Facing Audience: End customers (laundry users)

Description

Hiro App is the primary digital touchpoint for end customers. It covers the full customer lifecycle — discovery, transaction, tracking, history, and rewards. Beyond being a payment tool, Hiro App functions as a customer retention and marketing engine for outlet operators.

Features

Discovery

Feature	Description
Outlet Locator	In-app map interface to locate nearest Hiro-enabled laundry outlet

Transaction

Feature	Description
Place Order	Select a machine at a specific outlet, confirm selection, and pay via app

Post-Transaction

Feature	Description
Active Cycle Timer	Countdown timer showing remaining time for the current wash or dry cycle
Order History	Complete record of past transactions, machines used, and amounts paid

Marketing & Loyalty

Feature	Description
Cash Rebate	Spend-based reward program — customers earn back a percentage on each transaction
Birthday Free Wash	One-time loyalty perk — free wash during customer's birthday month
Midnight Offer	Time-based promotional pricing, discounts up to 50% during off-peak midnight hours
Flash Campaign	Limited-time promotional campaigns, typically for new outlet launches or special events

Notes

• Cycle timer data source: comes from Hiro Link via Hiro Platform for protocol-based machines. For pulse-based machines, timer may be estimated based on cycle start time (to be confirmed).
• Marketing features are built into the platform — operators do not need a separate marketing tool.

Relationships

Connected Product	Relationship
Hiro Platform	Connects for all backend operations (order, payment, tracking, marketing)
Hiro Link	Activation commands route through Platform to Hiro Link; cycle data flows back
Hiro Kiosk	Parallel customer touchpoint — App serves smartphone users, Kiosk serves walk-ins

Position

The experience — customers discover, pay, track, and earn rewards.