Hiro App

Type: Mobile Application Layer: Customer-Facing Audience: End customers (laundry users)

Description

Hiro App is the primary digital touchpoint for end customers. It covers the full customer lifecycle — discovery, transaction, tracking, history, and rewards. Beyond being a payment tool, Hiro App functions as a customer retention and marketing engine for outlet operators.

Features

Discovery

Feature	Description
Outlet Locator	In-app map interface to locate nearest Hiro-enabled laundry outlet

Wallet & Top-Up

Feature	Description
In-App Wallet	Customer holds a credit balance inside the app, used to pay for laundry cycles
Top-Up Credit	Customer loads credit into their wallet via eWallet or card payment, processed through Hiro Platform

Transaction

Feature	Description
Place Order	Select a machine at a specific outlet, confirm selection, and pay via app (deducted from wallet balance)

Post-Transaction

Feature	Description
Active Cycle Timer	Countdown timer showing remaining time for the current wash or dry cycle
Order History	Complete record of past transactions, machines used, and amounts paid

Marketing & Loyalty

Feature	Description
Cash Rebate	Spend-based reward program — customers earn back a percentage on each transaction
Birthday Free Wash	One-time loyalty perk — free wash during customer's birthday month
Midnight Offer	Time-based promotional pricing, discounts up to 50% during off-peak midnight hours
Flash Campaign	Limited-time promotional campaigns, typically for new outlet launches or special events

Notes

• Cycle timer data source: comes from Hiro Link via Hiro Platform for protocol-based machines. For pulse-based machines, timer may be estimated based on cycle start time (to be confirmed).
• Marketing features are built into the platform — operators do not need a separate marketing tool.
• Wallet top-up is processed through Hiro Platform; the payment gateway handles eWallet and card transactions. The wallet balance is stored and managed on the platform.

Relationships

Hiro App only communicates directly with Hiro Platform. It has no direct connection to Hiro Link — all machine commands and cycle data pass through the Platform.

Connected Product	Relationship
Hiro Platform	Only direct connection. All app operations route through Platform — orders, wallet top-up, payment, cycle tracking, marketing content, and outlet listings
Hiro Kiosk	Parallel customer touchpoint — App serves smartphone users, Kiosk serves walk-ins

Position

The experience — customers discover, top up, pay, track, and earn rewards.