Vertically integrated technology for self-service laundry operators — products, operations, integrations, and business in one place.
Hiro is a vertically integrated technology stack for self-service laundry outlets — combining IoT hardware (Hiro Link), a cloud backend (Hiro Platform), customer mobile app (Hiro App), in-store terminal (Hiro Kiosk), and merchant monitoring app (Hiro Live). See the Product Ecosystem for details.
Laundry outlet owners are the paying customers. Hiro earns through five streams: SaaS subscription, service fee (5–8% of sales), transaction cut, hardware margin, and a one-time setup fee. See Revenue Model.
There are three distinct flows:
See Payment Integrations and Merchant Payouts.
No. Hiro is a subsidiary of mydobi, but operates as a neutral platform. mydobi receives a preferential service-fee rate but no operational privileges or feature priority over other merchants. See Brand Relationships.
The customer contacts 24/7 customer support (WhatsApp or phone). CS attempts a remote re-activation, then tries another idle machine, and if both fail, issues a refund. See Activation Chain — Latency & Failure Recovery.
Hiro does not set prices — merchants do. Prices are configured at the group level (brand-wide, regional, or per-outlet), allowing chain operators to manage pricing centrally with exceptions where needed. See Pricing Model.
View-and-activate only — sales reports, per-machine status (on new Hiro Link), multi-outlet view from a single account. Merchants cannot change pricing or disable machines themselves (those go through Hiro support). Refunds are off by default but can be enabled per-merchant with a signed irreversible-action agreement. See Hiro Live Capabilities.
No. The Hiro App wallet is denominated in Hiro Credit — a closed-loop, non-monetary unit redeemable only at Hiro-enabled outlets. This keeps Hiro outside the e-money regulatory perimeter. See Regulatory Approach.
